A brand name is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others. The main purpose of a brand name is to differentiate a particular product or service from other like or similar brands. Chuck E. Cheese's. Coca-Cola. Donald Duck. Dunkin' Donuts. Krispy Kreme. Mickey Mouse. Peppa Pig. Peter Parker. The wellknown brand names in the spotlight all hold: